Objective
Create a cohesive branding package for Motul GP Japan 2022 including a poster the works both vertical and horizontal and visually communicates a sense of excitement.
Process
The motorcycle image from the client had to be stripped of all branding except for approved sponsors which then had to be added back onto the image.
After some research I discovered the background I wanted to create was a more bold graphic style as opposed to a more abstract blurred light effect that is commonly seen.
Once the posters were completed I applied the styling to an event pass and merch apparel to offer a marketing package.
